What Do Companies Want to Know About Business Groups?

Recently, talk has centered on what to put on websites to capture the attention of large language models so that small businesses can be found. These changes also apply to business groups, such as B.O.S.S. Academy. Here are some common questions people have before joining a group.

Value and ROI

• "Will this actually generate leads/referrals for my business?"
• "What's the return on investment compared to the membership cost?"
• "Do other members actually do business with each other?"

Cost and commitment

• "What are the membership fees, and are there hidden costs?"
• "Is there a minimum commitment period or contract?"
• "Can I cancel if it's not working out?"

Who's in the room?

• "What industries/roles are represented?"
• "Will I be the only company representing my industry in the group?"
• "What size businesses or seniority level of people join?"

Format and logistics

• "How often do you meet, and is it in-person, virtual or hybrid?"
• "How long are meetings and what's the structure?"

Fit and culture

• "Can I attend as a guest before committing?"
• "Is the group formal and structured or more casual?"
• "How competitive or supportive is the group?"

Credibility and track record

• "How long has this group been around?"
• "Can I get testimonials or talk to current members?"

Process

• "Is there an application or vetting process?"
• "How do I get invited or apply?"

At Phoenix Friday’s Leadership Power Hour, the group supports business owners with assistance, advice, speakers and resources. The structure is casual and informal but with substance. All guests must be invited and can be from any industry. If you are interested in attending a meeting, get in touch with Paul Kirch.