During B.O.S.S. Academy’s Phoenix Fridays Leadership Power Hour, Chip Brewer gave a presentation on storytelling as part of your marketing plan. Often, small business owners use features and stats over stories, which do not necessarily lead to sales. Here are some reasons why storytelling is an effe...
The adage states that “content is king.” Small business owners often do not understand the importance of good content. B.O.S.S. Academy members know that good content can lead to success. At the Phoenix Fridays Leadership Power Hour, the members discuss ways to maximize content. Here are some reason...
Small business owners often handle all tasks themselves, which can be a problem when they go on vacation or get sick. The work just stops. Several members of B.O.S.S. Academy’s Phoenix Fridays Leadership hour experienced this reality due to health issues. It took time to get the business back where ...
Former fraud investigator Patrick Hennessy is B.O.S.S. Academy’s newest member. He is starting a new business where he publishes newsletters focused on health of men older than 60. He wanted to go to different groups to let people know what he is doing. He publishes his newsletters on LinkedIn and S...
During the Phoenix Fridays Leadership Power Hour meetings, members emphasize the importance of a company’s message for additional sales. Improving your messaging and staying current with it becomes the main point in those discussions. Here are some effective ways to improve your messaging.
- Know Y...
The horses run for the roses this weekend. It might be fun to compare B.O.S.S. Academy to the Kentucky Derby for small business owners.
- Training – Every horse goes through rigorous training to become a Derby horse. Small business owners also have to continue to train to stay sharp. Otherwise, the ...
Environmentalists will tell you that we need to offset carbon emissions to ensure we have a healthy planet for generations to come. While there are a number of options available to cut emissions, a simple one is to plant trees. As members of B.O.S.S. Academy, you can do your part for the environment...
Tax Day has gone for 2026, but strategies to affect the tax bill for small business owners are getting started for 2027. Unless you are an accountant, you probably dread Tax Day every year. Here are some ideas to save on your taxes next year.
- Maximize Business Deductions. Track and deduct all le ...
In 2020, David Schneer of Merrill Research vetted a lot of groups. He chose B.O.S.S. Academy’s Phoenix Fridays Leadership Power Hour because it didn’t force people. So many groups asked for his money in many ways that made him feel uncomfortable. Some made him take an oath, which he did not like.
“...
In February of 2022, Deborah Brown, owner of Surpass Your Dreams Inc., was approached by Paul Kirch to come to a meeting.
Paul told her he was rebuilding B.O.S.S. Academy’s Phoenix Fridays Leadership Power Hour and wanted her to be a part of the rebuilding. Deborah agreed to check out the meeting. ...
Most business consultants will tell small business owners that customers and clients buy from people they know, like and trust. They also will insist that emotions play a role in whether customers buy from businesses. The question is how do you build relationships that eventually lead to more sales?...
Brenda Sheldrake, founder of Biz Leads Expert, comes to the Phoenix Fridays Leadership Power Hour for the relationships and support she receives weekly.
In the beginning, she was invited by Ann Gusiff. Brenda was looking for new networking groups, she said. Ann mentioned BOSS Academy’s Phoenix Frid...
