You Blew It. You Forgot About TOMA Aug 27, 2025

by Paul Kirch, founder of BOSS Academy and creator of Askology Method

By that title, you’re probably wondering where you’re falling down. “What now?” might even be a phrase you utter more than you’d like. I get it. The truth is, we all fall short in some areas, especially when it comes to consisten...

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You Were Never Meant to Build Your Dream Alone! Here’s the Proof... Aug 13, 2025

Most entrepreneurs start with a spark, an idea that keeps them awake at night, fueled by passion and possibility. It seems like a dream that just "came to me."

But somewhere along the journey, the spark dims. This may happen because we failed to take action. The Law of Diminishing Intent states tha...

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Summer's Over. Now It's Time to Build Momentum Jul 31, 2025

Another summer is quickly coming to an end. Vacations and time away from work create hurdles when it comes to focusing our energy. I had some health challenges at the start of summer that served as a derailment, but also a reminder I need to focus on my body, mind and spirit. As a result, I did find...

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Is The Old Bait and Switch Approach Still Active in 2025? Jun 05, 2025

This morning, I had a Zoom meeting scheduled with a partner at an investment capital firm. When he originally booked the call, his message was clear: he wanted to explore synergies and have a collaborative conversation. 

I was intrigued. It felt like an opportunity to explore something meaningful. ...

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The Colorless Man - AI Is Opening Up A New Era of Opportunity May 21, 2025

Unless you've been hiding under a rock, you've witnessed massive AI disruption in how we marketing, grow our businesses, sell our solutions, and live our lives. While many are threatened by the disruption AI presents, others are leveraging the new technology to expand their capabilities in some real...

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Navigating Uncertainty: Ways for Entrepreneurs to Keep Moving Forward When Customers Are Reluctant to Buy May 07, 2025

Is there uncertainty in the economy? It sure seems like it, based upon buying behavior. According to the news: layoffs, inflation, interest rates going up, and unstable markets are reality. Fact or fiction, it is the way many buyers feel. It does seem consumers are worried about the economy and are ...

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Juggling Multiple Brands? Here’s How to Stay Focused and Succeed Apr 29, 2025

Entrepreneurship often starts with one big idea, and before you know it, that "one" turns into several.
If you’re managing multiple brands or businesses, you already know: opportunity is exciting, but it can quickly become overwhelming if you don't stay grounded and focused.

Here’s some advice to h...

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I Nearly Walked Away from Everything I Built Apr 22, 2025

There was a moment—not that long ago—when I looked at everything I had built and asked myself a brutal question:

“Is this even working?”

I had the vision. The drive. The passion.
But despite all the late nights, strategy sessions, and sheer grit—I was exhausted.
Not just tired… mentally, emotionally...

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Business Lessons from The ER Mar 18, 2025

No one looks forward to a trip to the emergency room. It’s usually the last place anyone wants to be. Unfortunately, I spent much of my weekend in the hospital, starting with an unexpected ER visit. While the experience was far from enjoyable, it left me with some powerful business lessons.

The wee...

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The Power of Community, The Pain of Isolation, The Loss of A Friend Mar 04, 2025

Today, I’m reminded of the importance of community, the kind that lifts us up, reminds us of our worth, and catches us when we fall. Since launching BOSS Academy in 2014, I’ve been blessed to support and encourage fellow entrepreneurs every day. But in 2021, when our community truly came to life, BO...

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How You Speak To Them Is How You Leave Them Jan 28, 2025

The title of this post is one of the most important lessons I've learned about communication.  

We often carry burden in our lives. Perhaps being tired, frustrated, stressed, or just unhappy can impact our energy level. If we wear our feelings on our sleeves, we may not be showing up to others how ...

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Unlocking Sales Success Through Askology: A Proven Methodology for Entrepreneurial Selling Nov 18, 2024

Sales can be intimidating for entrepreneurs. For many, it's an art they weren’t trained in, yet it’s a vital skill for driving business growth. That’s where Askology comes in—a methodology I’ve developed to demystify sales and empower business leaders with tools to engage, connect, and close deals e...

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