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Request a guest pass or register for recurring events below:
Psychology of Pricing
Decision Alpha blend psychology and behavioral insights with quantitative pricing strategy to create offers that capture attention, strengthen retention, and grow margins.
Decision Alpha is led by Etinosa Agbonlahor. Etinosa is a behavioral economist with a decade of experience shaping pricing strategy, engagement, and financial well-being for global financial institutions, including Fidelity Investments, Commonwealth Bank of Australia, and venture-backed startups across the US, UK, Australia and Africa.
Her work has been featured in MarketWatch, Morningstar, and other leading platforms, highlighting her focus on how behavior drives financial outcomes.
Decision Alpha’s expert team includes PhDs and MScs with a focus on using behavioral economics, the science of how people think and make choices, to drive better customer, commercial, and compliance outcomes..
Decision Alpha uses behavioral economics research to understand what customers value, how they decide, and what gets in their way. Then they turn those insights into products, services, and experiences that stand apart, reduce friction, and create commercial advantage.
Etinosa Agbonlahor Bio (click to learn more)
Jaimie Skultety
October 2, 2026Â
Maximize Your Online Visibility
Etinosa Agbonlahor
October 16, 2026Â
Psychology of Pricing
Amy Goldsmith
October 30, 2026
Legality of AI Usage
David Wachs
November 20, 2026
Handwrytten Engagement
Join Fellow Game Changers Weekly
We call it our Phoenix Fridays. You'll call it your chance to rise up from the challenges of the week and soar into the weekend with momentum.
This powerful and interactive event is a great place to learn, engage, collaborate, and build lasting connections that will transform your business and life.Â
As a non-member, you can attend two times for free. To get a free guest pass, fill out the form to the right or email [email protected]. Or you may register for our events below.
Some Event Exceptions May Apply, Such As Paid Workshops
