Building the business you secretly desire is feasible, but the next step might surprise you.

When business owners are dissatisfied, they typically focus on two things:

1. Marketing - Attracting more leads to get more sales

2. Offer - Creating a new offer or tweaking an existing offer

But if your business is successful, chances are your marketing and offer are fine. Or at least good enough for now.  

The real problem likely lies in the functions between the two, and there are several! That’s what we call operations. In this session, Gwen Bortner will walk you through the five key areas of business operations that have the great potential to hold your business back or propel it forward:

• Goods and Services – Is your offer sustainable at its current price in relation to the market?

• Effectiveness – Is everyone in your business doing the right thing at the right time in the right way?

• Accountability – Is everyone on the team staying focused, completing projects and hitting goals on time every time (even you)?

• Resources – Are you maximizing the people, systems and software you’ve already invested in, and are you thoughtfully considering what you need next?

• Systems – Do you have a sustainable process to get things done consistently and efficiently?

By the time Gwen is done, you’ll have a whole new perspective on the operations side of your business. You’ll see it’s not simply a cost center, but a strategic investment in sustainability and success.