Brian Gregory is the Founder and CEO of ADMANITY.com and creator of the breakthrough algorithm behind The ADMANITY® Protocol. ADMANITY® is the first company to create an online test and predictive emotional algorithm to determine the best emotional advertising strategy for any business, in any niche. The simple ADMANITY® test isolates one of 15 emotional archetypes best suited for the business. The ADMANITY® Protocol is the only algorithm that can identify a company’s emotional archetype and then identify its ideal advertising strategies, tactics, formulas, and even copywriting tactics. It gives agency-level recommendations that the brand can use for years.

Brian is a former 20-year owner/publisher of large, citywide magazines in the Phoenix market as well as an expert in direct selling. In addition to creating ADMANITY’s algorithm for The ADMANITY® Protocol, he has written over 2,000 pages of ADMANITY® curriculum and training materials, as well as being the author of the book “Sheep Don’t Eat Complicated Grass!” Brian is an expert in emotional marketing and advertising tactics and is a skilled, entertaining speaker and podcast guest.

Introducing The ADMANITY® Protocol, the world’s first and only brand analysis that assesses ANY company in ANY niche and instantly provides the advertising and marketing formulas that will drive sales UP.

It is based on the most successful ads of all time and the 15 emotions that have sold everything on the planet (and always will). Most businesses only guess when it comes to their advertising.

We create certainty by showing you the formulas that will work for YOUR brand - not just in general.

ADMANITY® is a fully digital breakthrough that starts with a simple, 5-minute online test. This psychological brand analysis reveals how your brand will be best-presented to the market. The assessment also provides you with on-target advertising formulas that can be used in all brand communication, in all types of media as well as websites, emails, funnels and social media. It isolates your brand's best upsells, copywriting words, phrases, metaphors, ideal colors, customer win-back formulas and a lot more. It's like having a professional ad agency create all the strategies, tactics and formulas for you - but our algorithms do it in 5 minutes. Just ONE report can become a brand's indispensable "owner's manual" for decades.

The ADMANITY® Protocol identifies and reveals the same advertising and marketing strategies the “big brands” have successfully used for decades. Whether you are a business that simply wants to know the answers for YOUR brand - or you are a consultant or agency looking to make the creative process 10 times easier, we can help. Our mission is to enable small businesses (and the agency-oriented businesses that help them) compete more effectively and WIN in their marketplace.

It all comes down to the formulas that work in marketing. We simply give them to you.