Sheri Fitts has more than 25 years of experience in digital leadership and brand marketing. As the founder of ShoeFitts Marketing, she has helped thousands of advisors and industry influencers convey their messages, create meaningful connections, improve sales performance and scale their digital leadership.
Ms. Fitts regularly speaks about digital marketing and social media at financial services industry events, has been quoted in numerous publications and is the author of Deconstructing Digital. She has received awards and recognition from the Plan Sponsor Council of America, the National Association of Government Defined Contribution Administrators, the International Association of Business Communicators and Pensions and Investments. 401kwire.com named her one of the “most influential people” in the defined contribution category.
Today, Sheri will teach us the essence of being authentic and “outcaring” to in the marketplace. She will also share insights regarding millennials and evolution of digital marketing. Lastly, she will give us interesting details regarding her book, “Deconstructing Digital”.[2:17] The Age of Authenticity [3:50] The concerns in raising “millennials” today [7:05] How does authenticity transform the workplace and entrepreneurial world [9:05] How authenticity fits in a modern marketing plan [10:33] Why being authentic attracts more people in marketing [11:15] Sheri explains the concept of “outcaring” [13:01] The importance of thinking how your clients feel and should feel [14:21] How she applied the concept of “outcaring” to her profession [16:23] How disruptive branding affects the financial services market [19:58] Sheri shares about her book, “Deconstructing Digital”, and her inspiration to it [21:37] The impact to her life as far as social media & digital marketing are concerned [24:15] Paul shares his experience on the old school way of digital marketing [25:37] How you can connect with Sheri [26:39] Wrap up
“The more you that you are, the more people you attract because it’s refreshing to people.” – Sheri
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