Jesse Cole is the Owner of Fans First Entertainment, who owns and operates two baseball teams, the Savannah Bananas and the Gastonia Grizzlies.  The teams have welcomed more than 1 million fans to their ballparks and have been featured on MSNBC, CNN, and ESPN.

Cole’s teams have been awarded Organization of the Year, Entrepreneur of the Year, Business of the Year and have won three CPL Championships. The Savannah Bananas currently have sold out 32 straight games and have a waiting list in the thousands for tickets.

Cole is an in-demand speaker and author of “Find Your Yellow Tux – How to Be Successful by Standing Out” released in January 2018.  Cole is also the host of the Business Done Differently Podcast. Cole believes to be successful you need to Stand Out and Be Different.  He releases blogs and videos daily on FindYourYellowTux.com. He is passionate about creating attention, loving your customers more than your product and loving your employees more than your customers.  Cole’s mantra is “Whatever’s normal, do the exact opposite.”

Today, Jesse’s idea in creating a fun and crazy environment in the business will help us get more clients and be successful in making a difference from the rest. He’ll guide us through their simple mission – Fans First. Entertain Always.

[2:38] Jesse’s journey to success & building the team

[3:59] The story and idea behind the name Savannah Bananas

[5:09] How did he come up the idea for his book

[5:45] Beating normal standard and results in business

[6:25] Professional is boring. Let’s get out there, let’s get some fun!

[7:00] His experiences getting the players on board

[7:23] ONE thing to look out for when it comes operating differently

[7:40] What happened when he first asked the players to dance

[8:13] The main goal of the team

[8:47] Promotions they do for Gastonia Grizzlies

[9:36] Brand new team name on the new stadium

[10:10] Strategies to help you get clear on your identity

[10:35] The WHO is so much more important than the WHAT

[11:55] ONE important thing they make sure to do after every game

[12:35] How to keep the inspiration going even if the process is exhausting

[14:00] Hiring for culture – “If you take care of your own people and culture, you’ll take care of your fans and customers”

[15:12] When the process becomes contagious

[16:01] Bring this ONE simple thing every day to be contagious

[16:30] Every day is like a game day

[17:05] What can we do to set the mood for the day when it feels off

[19:31] His plans in expanding the business

[20:44] How do you see your competitions in the business

[22:35] Some practical TIPS when struggling financially in starting or getting through a business

[25:44] If you’re not being criticized a little bit, you’re playing it too safe

[26:30] How to connect with Jesse and book endorsement

[26:59] Wrap up

Tweetables:

“Attention beats marketing 1000% of the time. “

“If you want to standout, think about what that perfect experience is for customers and do that.”

Resources:

BOSS Academy Radio

Connect with Jesse:

Jesse’s Website