Jennifer Rock and Michael Voss have a shared passion for storytelling that goes way back to when Jennifer published haikus in her first-grade newsletter, and Mike entertained other kids on the school bus with his creative fiction.
Not surprisingly, their jones for crafting a tale fueled their individual career paths, where each held roles in journalism, advertising, public relations, marketing and corporate communications. Jennifer and Michael had the good fortune to work for and with companies that spanned industries and impact – from privately held startups to Fortune 50 powerhouses to, now, their own communications agency.
Both authors live near Minneapolis where they work as speakers and consultants.
Today, Jennifer and Michael will share their real-life stories about their book B.S., Incorporated and tips on how to effectively work as a Leader in the team.[2:59] Jennifer and Michael’s background and how the idea of book started [4:18] Internal vs External communications in a company like Bestbuy [6:15] The inspiration behind writing the book [9:00] Optelligence – Is it based from their real-life experience or a fiction [10:15] What is the ROLE of a consultant [11:25] Hold up a mirror to the client and why it is important [12:40] Do hierarchical companies build fear and mistrust among employees? [13:20] Sometimes it takes a third party to gain trust, The Outside Perspective [13:31] What could be the most rewarding engagements to Leaders [14:21] The value of access to leaders for employees [17:55] The importance of meeting the numbers while holding the company culture and engagement [20:41] Sales Team vs Operations Leaders – who has a better grasp on the numbers? [22:11] Balancing the scorecard – It’s going to hurt EVERYONE if customers aren’t happy [23:05] Why be self-employed and run a business? [25:15] The evolution of Sales and Customer Services over the years [27:35] Why it is important to keep employee development [28:41] How to connect with Jennifer and Michael and book endorsement [30:00] Wrap up
“Never lose sight of who you are.”
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