Sought after by the biggest names in business to monetize their message, mission or movement, business builder and marketing expert Dustin Mathews is THE mentor and coach to the stars. Dustin is the co-founder of Speaking Empire — the disruptive company in the leadership and education space, whose chief mission is advancing the human race by empowering leaders to communicate powerfully, unlock their fullest potential and ultimately step into their Greatness.
Dustin is the author of many bestselling books and has shared the stage with athletes, business celebrities, and titans of business. His latest book (Co-Authored with Dan Kennedy) the NO B.S. Guide To Powerful Presentations: How To Sell ANYTHING With Webinars & Online Media, Speeches & Seminars (Entrepreneur Press) is set for release on June 13th.
Known for creating marketplace frenzies that drive people to buy products en masse, Dustin’s companies and private clients have been featured by Forbes, Entrepreneur, Wall Street Journal, USA Today and INC Magazine.
Having marketed and filled over 3,000 events AND leading 10 online product launches, Dustin has generated over $43 million dollars in sales. In his most recent research, Dustin codified a process for creating and selling products and services —Irresistible Offer Architecture which recently received recognition by the United States Patent and Trademark Office.
His current innovation, Brand Response, leverages the fusion of branding. PR and direct response AND is already generating success stories out entrepreneurs and business owners worldwide.
[01:00] – The Power of Speaking
[03:34] – The Magic is words on Paper
[04:15] – How Public speaking helped Dustin build a brand
[04:53] – The Shortcut to getting what you want
[06:25] – How to overcome the fear of Public Speaking
[08:59] – The importance of practice
[10:00] – Everything in life is a presentation
[11:29] – How to structure your message to get someone to take action
[11:57] – Put your best foot forward
[12:58] – The BEST way to grab audience attention
[13:31] – What is the best story to tell
[14:01] – The one thing most speakers forget to do
[15:42] – How to construct an offer so it doesn’t come across as salesy
[17:36] – The easiest way to differentiate yourself, even noone has ever heard of you
[20:00] – Less is more
[22:45] – The power of sequential agreements
[24:00] – you HAVE to make an irresitable offer
[25:48] – How to leverage the worst case scenario and make more sales
[28:00] – Dealing with skeptics in the audience
[33:00] – Wrap Up
“Don’t wait till the very end of your presntation to get a YES, ask yes questions throughout the presentation” – Dustin Mathews
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