Marty McDonald is the go-to guy for what works in social media marketing. He’s the co-Founder and CEO at Bad Rhino Inc., Clutch rated 2016 Top Social Media Marketing Firm. He has used social media strategies to actively recruit and build online marketing businesses for over 12 years. He knows how to harness the power of social media and has consulted with small businesses and start-ups to help them use that power to get off the ground.
Marty has made a personal commitment to mentor and assist entrepreneurs and startups who can help your listeners understand the challenges and biggest advantages between traditional and online marketing from over the many years of success in the industry.
Listen to this episode to get tips and great perspectives on social media and some strategies that we should all be leveraging.
[02:07] – The core reason of why he started Bad Rhino Inc.
[03:51] – How important it is to stick to your primary area of focus and expertise
[06:30] – Overcome the challenges in social media through consistency and effective measurement
[08:28] – Adjust strategy or keep doing what’s working well for you
[11:03] – Knowing where your audience is the key to success
[13:40] – Should you utilize Facebook Live for your marketing efforts
[17:55] – Choose which networks best meet your social media goals
[23:13] – Staying on top of your social media strategy
[27:47] – How he came up with the name Bad Rhino
“You have to know and understand who your customers are and how they want to hear from you.” – Marty McDonald