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Business Ownership Success Strategies

Business Ownership Success Strategies

The BOSS Academy is the ultimate resource for anyone who is trying to grow their business or looking to get started on an entrepreneurial journey!

139 – John Livesay – Forget Selling, Tell A Great Story

February 23, 2017 by Bossacademy

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  • 139 – John Livesay – Forget Selling, Tell A Great Story
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John Livesay is a top funding strategist who helps CEOs craft a compelling pitch to engage investors and inspire them to join a startup’s team. He hosts The Successful Pitch podcast with investors from around the world, and is a partner at Crack The Funding Code, helping founders with their pitch and warm introductions to the right investors.

After a successful 20 year career in media sales with Conde Nast, John won salesperson of the year in 2012 across the entire company. John is also the author The 7 Most Powerful Selling Secrets, that has been translated into Spanish and Russian and was recently featured in Inc. magazine.

John gives loads and loads of great advice including the pitching secrets for startups to become irresistible to investors.

[02:14] – Forget selling, tell a great story
[04:39] – Tug their heartstrings to open their purse strings
[06:43] – Invest in the jockey not the horse
[07:42] – Creating a successful elevator pitch
[09:50] – Make your team working together by building the right culture
[14:04] – Getting your people on board with your vision
[16:42] – Tips to avoid a toxic work environment
[19:31] – Why You and Why Now?
[20:58] – Crafting an Elevator Pitch
[22:10] – Developing an incredible pitch deck and getting your business ready for growth
[25:02] – Wrap Up

Tweetables:
 
“People remember your stories much longer than they remember your numbers.” – John Livesay

 

Resources:

http://www.bossacademy.com/
http://johnlivesay.com/

Free PDF Download: Three Mistakes To Avoid When Pitching – Text FUNDING to 66866

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Podcast Reviews

  • Paul gets you the good stuff
    May 5, 2018 by Luke Avedon from United States

    Here are some reasons why you should listen to this podcast: The first reason is because Paul pulls an excellent variety of guests: from copywriting guru Ben Settle, on why you should email every day, to Evan Baehr on how to get cash money for your business. The second reason you should listen, Paul asks all the exact questions you wish you could ask if you were there in the room. Paul asks the tough questions. He gets the guests to spill their guts and he holds nothing back. For example, top marketers will reveal to you the exact steps they are using to generate leads right now for their business. Paul also owns a lead generation company and you get to hear those secrets as well. I like how Paul isn't afraid to be vulnerable. He is not afraid to share the personal challenges he had to overcome on his journey. As Paul says himself, "If you are struggling tune in, and if you are on a high - remember things can change at any moment." Highly recommended.

  • Motivating
    April 4, 2018 by OCDiscussions from United States

    Great interview. I listened to ”Future hacking and am motivated to apply tactics to my own business. I subscribed and can't wait to go back and listen to other episodes

  • great podcast!
    January 31, 2018 by Gavin (Acuity Scheduling) from United States

    fantastic guests and content, and I really appreciate hearing the honesty from Paul

  • Awesome show, highly recommend!
    January 30, 2018 by J. Barshop from United States

    Paul and his guests provide some incredibly actionable and compelling content on how to become a better business leader and (more importantly) a better overall person. Highly recommend listening and subscribing to BOSS Academy Radio if you want the knowledge AND mindsets to level up in all areas of life (and reach all of your overall business goals as a result)!

  • Terrific podcast
    January 28, 2018 by Mark Lineberry from United States

    This is a great podcast if you are looking to succeed in business. I'll certainly use the actionable tips found in here. It's also one of the better produced podcasts I've listened to.

  • Great Show with guest Aaron Marino
    December 18, 2017 by C. Jeffers from United States

    Paul, Great podcast with Aaron. Glad you talked about the real nitty gritty of startups/failed businesses and being a entrepreneur in general. Looking forward to checking out more of your work. Thank you for being an inspiration. Keep up the great work!

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