John Livesay is a top funding strategist who helps CEOs craft a compelling pitch to engage investors and inspire them to join a startup’s team. He hosts The Successful Pitch podcast with investors from around the world, and is a partner at Crack The Funding Code, helping founders with their pitch and warm introductions to the right investors.

After a successful 20 year career in media sales with Conde Nast, John won salesperson of the year in 2012 across the entire company. John is also the author The 7 Most Powerful Selling Secrets, that has been translated into Spanish and Russian and was recently featured in Inc. magazine.

John gives loads and loads of great advice including the pitching secrets for startups to become irresistible to investors.

[02:14] – Forget selling, tell a great story
[04:39] – Tug their heartstrings to open their purse strings
[06:43] – Invest in the jockey not the horse
[07:42] – Creating a successful elevator pitch
[09:50] – Make your team working together by building the right culture
[14:04] – Getting your people on board with your vision
[16:42] – Tips to avoid a toxic work environment
[19:31] – Why You and Why Now?
[20:58] – Crafting an Elevator Pitch
[22:10] – Developing an incredible pitch deck and getting your business ready for growth
[25:02] – Wrap Up

Tweetables:
 
“People remember your stories much longer than they remember your numbers.” – John Livesay

Resources:

http://www.bossacademy.com/
http://johnlivesay.com/

Free PDF Download: Three Mistakes To Avoid When Pitching – Text FUNDING to 66866