Bob Burg shares information on topics vital to the success of today’s businessperson. He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations.
Bob regularly addresses audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.
Although for years he was best known for his book Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the imagination of his readers.
The Go-Giver, a The Wall Street Journal and BusinessWeek Bestseller, has sold over 500,000 copies. Since its release, it has consistently stayed in the top 25 on 800ceoread’s Business Book Bestsellers List. It has been translated into 21 languages and is Bob’s fourth book to sell over 250,000 copies.
Bob is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.
[02:19] – Serve someone and fit into their lives
[04:28] – Money is simply an Echo of Value
[06:08] – They key decisions to make to avoid a tough and long uphill climb
[08:24] – Creating a better professional success and effectiveness
[12:57] – Have a more quantifiable and tangible result to communicate your value better
[15:40] – The money is not the target itself, but a reward for hitting the target.
[18:55] – It’s what you already bring to the table to become successful
[22:25] – What it means to be a “Go-Giver”
[25:08] – Wrap Up
“A lot of people think sales is something you do to someone rather than something you do for someone.” – Bob Burg
“When you sell on price, you’re a commodity. When you sell on value, you’re a resource.” – Bob Burg