Validation, cash flow and getting your financials right from the start are vital to running a successful business. But there’s so much to get your head around. In this episode, we talk with Taylor Welch, the co-founder of Traffic And Funnels, where they help client based entrepreneurs scale their businesses online to 6 figures and beyond.
Taylor’s campaigns helped several clients break the seven figure mark and he’s consistently growing his clients’ endeavours, often from scratch to multiple six figures in just a few months.
His background in copywriting and marketing, and his passion for reading, learning and growing allowed Taylor to build a true community of like-minded entrepreneurs who are dedicated to helping each other long term.
Originally from Louisiana, Taylor lives in Nashville, TN with his wife and their dog, Lady.
02:02 – Joining with Chris Evans in building their successful business “Traffic and Funnels”
02:58 – How keeping it simple builds success and fix the cash flow issue
05:26 – Breaking the business down into the key areas to get income predictability
08:41 – Focus and clarity as Taylor’s biggest personal shift in business
11:47 – Trust as the most valuable currency in building your marketing funnel
14:35 – How to stay ahead when a process or funnel just isn’t working
18:50 – Constantly changing things based on the feedback
23:54 – Mixing great marketing with a commitment to being transparent, honest and up-front
26:03 – Some of the copywriting lessons and tips that Taylor learned along the way
[32:31] – Wrap Up
“For each area in your business where you’re not getting a certain result, there’s a lever that you can pull to fix that.” – Taylor Welch
“A funnel is a process that is designed from the ground up to engineer trust.” – Taylor Welch