So many businesses operate as a “middleman” where they serve as a broker, agent, reseller or partner, offering services which they may not actually own. For example, every real-estate broker plays that middleman role. If you resell a service, you’re playing that middle-man role. So, instead of viewing this as a negative, we should celebrate the opportunity to do it better. Our guest Marina Krakovsky, author of The Middleman Ecoonomy, has done extensive research with the middleman professionals and has some powerful ideas on how to grow your business in some powerful ways.
A Silicon Valley-based social science and business journalist with a degree from Stanford University, Marina Krakovsky is the author of The Middleman Economy: How Brokers, Agents, Dealers, and Everyday Matchmakers Create Value and Profit (Palgrave Macmillan). She is also co-author, with economist Kay-Yut Chen, of Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business (Portfolio/Penguin).
As Barbara Corcoran, Founder, The Corcoran Group, stated, ““We often think of a middleman as someone to avoid—the person who stands in the way, or does nothing at all. But the truth is that the person in the middle, whether it’s a venture capitalist or a real estate broker, can create great value: and the best middlemen are true partners who make you a lot of money. The Middleman Economyshows you how.”
As a speaker, Marina frequently presents to professional groups, associations, and companies that include Google. Her articles and essays have appeared in Discover, the New York Times Magazine, Scientific American and Scientific American Mind, O, The Oprah Magazine, Psychology Today, Slate, FastCompany, Stanford Magazine, the Washington Post, Wired, and more.
Learn more by visiting themiddlemaneconomy.com.