Our guest, April Dykman, is a content marketing expert and skilled copywriter. She learned years ago that the more she wrote with her personality infused within her content, the more she connected with her audience, her buyers. Creative writing is a talent that many copywriters and marketers posses, but that is not always the best way to earn trust and establish credibility. For April, that comes from being real and honest, and writing as if she were marketing to herself.
No matter how you are marketing and promoting, I encourage you to listen to April share her perspective, and how you can bring more of you into your own marketing. The best part of this process is that it really resonates with the content creator, making it easy for them to do more, thus building a greater following.
April Dykman spent years as a feature and content writer until she discovered the world of copywriting: a way to combine writing with measurable results. She has a unique background in feature journalism and in working with data-driven startups (KISSmetrics, Bidsketch, and Mixergy) which helps her write engaging stories that drive sales. Her work has appeared on Lifehacker, MSNBC, The Huffington Post, Fox Business, Forbes.com, and in Inc. Magazine. However, these days, she’s 100% focused on helping health and wellness entrepreneurs sell more with copywriting.
Learn more about April Dykman’s approach by following her at copysprout.com. We highly recommend you opt-in for her free “copywriting tips” email series. It’s powerful content that she provides to her loyal fans, which we are definitely included.