Selling online has never been easier, but making a profit has never been tougher.  Therefore, you cannot ignore inbound marketing strategies.  A unique approach that has worked remarkably well for Tom Schwab is to leverage guest appearances on podcast shows.  This strategy has proven to be a source of great leads, of the highest quality.  At a time where lead acquisition can be costly, if not producing high quality results, it makes sense to understand how and where you can attract your ideal customers.  If you have a strong message and services/product offering, finding podcast shows to appear on is a straightforward, low-cost approach that can create huge return on investment (ROI).

As Michigan led the nation into the recession, Tom Schwab was one of the first to harness a new strategy to build his direct to patient private pay business from a regional player to a national leader. An expert in Inbound Marketing, Tom helps high potential small companies sell better than Amazon by using an Inbound Strategy.  In this episode of BOSS Academy Radio, Tom helps us see why inbound marketing strategies are critical for success in this digital age.  If you are ignoring online marketing, especially inbound, strategies, your future may not be as bright as it could be.

Tom Schwab knows how to build an online business with an Inbound Strategy. He led the growth of Goodbye Crutches, a Direct to Patient Private Pay eCommerce Business, from a regional player to a national leader in under 3 years.

• Leader of the eCommerce HubSpot User Group
• Published in the leading industry blogs
• Featured guest on TV, radio, webinars, podcasts
• HubSpot featured eCommerce Case Study

Learn more about Tom Scwab and his approach at TMSchwab.com.