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Business Ownership Success Strategies

Business Ownership Success Strategies

The BOSS Academy is the ultimate resource for anyone who is trying to grow their business or looking to get started on an entrepreneurial journey!

070 – Ben Settle – The Anti-preneur Approach to Business

December 2, 2015 by Bossacademy

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  • 070 – Ben Settle – The Anti-preneur Approach to Business
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Standing out in business often means standing up for your own believes.  Ben Settle is an email marketing specialist and self-described “anti-preneur” who has helped hundreds of businesses double their sales with email. He also publishes the prestigious $97.00/month “Email Players” newsletter, hosts ones of the fastest growing business podcasts on iTunes, and writes deranged monster novels just for kicks.  More than that, he’s also someone who has learned that doing business like everyone else defies everything that makes him standout as a business expert.  Do you want to appeal to everyone or only to those people who are truly going to loyal to your brand because they “get it”?  

Anti-preneur is a phrase Ben coined, but it represents marketing to attract people who are truly attracted to your message and not being afraid to veer from the path everyone else follows.  In fact, he loves people who are alienated by his approach, as it allows him to work with people he likes doing business with.  Trying to serve everyone can be frustrating and demoralizing.  He has two goals when writing his email copy.  1.  To attract people who can relate to his message and make them come back, wanting more.  2.  To be candid, piss everyone else off.  Okay, that’s a bit of a crass overstatement, but he really does find that people love his message or hate his message.  And many of those that fall into the latter category continue to follow him anywa.  Before you shake your head, think about Rush Limbaugh, the most popular radio host of all time and also one of the most hated.  How many of those haters tune into every show?  More than you can count.  

Ben Settle ranks as one of my favorite guests and after hearing him, you’ll understand why.  He’s real, he’s honest and he has built a brand that represents both of those aspects.  If you want to learn more, visit http://bensettle.com or to follow his podcast show, http://bensettleshow.com.  In all honesty, if you don’t subscribe to follow his email list, you are making a huge mistake.  It’s free, it’s concise and it is just power packed with great messaging.

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Podcast Reviews

  • Paul gets you the good stuff
    May 5, 2018 by Luke Avedon from United States

    Here are some reasons why you should listen to this podcast: The first reason is because Paul pulls an excellent variety of guests: from copywriting guru Ben Settle, on why you should email every day, to Evan Baehr on how to get cash money for your business. The second reason you should listen, Paul asks all the exact questions you wish you could ask if you were there in the room. Paul asks the tough questions. He gets the guests to spill their guts and he holds nothing back. For example, top marketers will reveal to you the exact steps they are using to generate leads right now for their business. Paul also owns a lead generation company and you get to hear those secrets as well. I like how Paul isn't afraid to be vulnerable. He is not afraid to share the personal challenges he had to overcome on his journey. As Paul says himself, "If you are struggling tune in, and if you are on a high - remember things can change at any moment." Highly recommended.

  • Motivating
    April 4, 2018 by OCDiscussions from United States

    Great interview. I listened to ”Future hacking and am motivated to apply tactics to my own business. I subscribed and can't wait to go back and listen to other episodes

  • great podcast!
    January 31, 2018 by Gavin (Acuity Scheduling) from United States

    fantastic guests and content, and I really appreciate hearing the honesty from Paul

  • Awesome show, highly recommend!
    January 30, 2018 by J. Barshop from United States

    Paul and his guests provide some incredibly actionable and compelling content on how to become a better business leader and (more importantly) a better overall person. Highly recommend listening and subscribing to BOSS Academy Radio if you want the knowledge AND mindsets to level up in all areas of life (and reach all of your overall business goals as a result)!

  • Terrific podcast
    January 28, 2018 by Mark Lineberry from United States

    This is a great podcast if you are looking to succeed in business. I'll certainly use the actionable tips found in here. It's also one of the better produced podcasts I've listened to.

  • Great Show with guest Aaron Marino
    December 18, 2017 by C. Jeffers from United States

    Paul, Great podcast with Aaron. Glad you talked about the real nitty gritty of startups/failed businesses and being a entrepreneur in general. Looking forward to checking out more of your work. Thank you for being an inspiration. Keep up the great work!

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