Getting thrown into entrepreneurship is not how I would describe my adventure, but that’s exactly how Abigail Steinberg defines her move from A natural products industry native best known for her instrumental work launching zero calorie soda Zevia, Steinberg shares how she was considered “redundant” after the owner of Zevia sold to another company. Her role was eliminated and she stood there discouraged, frustrated, and questioning her future as an employee. It was in that moment that she realized she had developed an amazing set of skills that allowed her to build an exciting entrepreneurial venture, which led to her best selling book, “RECIPE FOR SUCCESS: An Insider’s Guide to Bringing Your Natural Food to Market.”
Abigail is now providing an an amazing level of support for anyone looking to launch their own packaged food product, especially within the Natural Food marketplace. Abigail didn’t seek out entrepreneurship, but instead, it found her. Listen in as she shares her amazing story of transformation from employee to a self-employed business leader.